By being careful to provide the artificial intelligence with a detailed and in-depth information database you will get two results: You’ll be able to get fast, accurate, real-time information about your customers’ preferences and needs Your customers will be able to live a real-time experience that will allow them to have a perception of your company’s efficiency and professionalism INTERACTIVE CONTENT MARKETING Back to index Beyond content marketing, 2022 is about content experience The content experience is the fusion of content and context , important because any marketing content conveys a positive or negative experience. The content experience is the environment in which your content lives, how it is organized and how it allows your prospects and customers to interact with your company.

In 2022, there will be a need to create personalized content experiences by adapting to shopper expectations, recognizing each individual and offering experiences tailored USA Email List to their unique interests, behaviors and needs. Brands that use personalization are 26% more profitable than those that don’t. Why invest in content experience in 2022? Your company offers potential customers various contents: blog articles, the confirmation email after subscribing to your blog, opening a video on your website, filling out a form.

Each of this content contributes to creating the content experience, which determines how customers or potential customers think about your company and their willingness to create a relationship with you.  takes into consideration how people consume and interact with your content : it’s not just the topic that counts but also the form of administration, its packaging. Realized, in many areas, that the modern customer is much more sophisticated, it is clear that it is necessary to think of more significant ways of delivering content from the first contact. Stop and think about how all the content you produce is experienced by your potential customers. How it’s consumed and what the experience around your content can offer afterwards.