Below are some reasons why it is important to use Google Analytics to gain better insights into your website and visitors. 1. It’s free Google does not charge you anything for using Google Analytics. It provides you with free important information, numbers and statistics that you need to maximize the performance of your website. 2. Automatic data collection All you need to do to start using it is set up your Google Analytics account and copy a simple piece of code to your website. This will allow Google Analytics to start automatically collecting data from your site. You can access your reports immediately without waiting, the system immediately returns the first access statistics unlike many others which often have a 24 hour delay.

You can create custom reports In canada b2c email list Google Analytics, you can choose one of the many reports created by Google or create your own custom report by simply dragging the options that interest you into the interface. You can choose metrics and decide how they should be displayed. 4. Easy integration with other tools and platforms Another notable feature of Google Analytics is that it can be easily integrated with other tools and platforms. Just like all other Google services, Google Analytics features a clear and easily usable interface. Not only does it work on desktop computers, but it can be used perfectly on smartphones and tablets through its app that you can download from your smartphone’s store. Google Analytics also has important integration with Google AdWords .

When you connect your AdWords account with Analytics you align two tools and allow them to work together. This combined work will provide you with useful information so that your AdWords campaigns can be successful. 5. Ability to measure internal site search It can tell you what your potential customers are looking for after arriving on your website. It helps you understand what the weak points of your site are and what topics you should pay more attention to to satisfy your users’ searches. 6. To understand why visitors abandon your site Bounce rate is one of the most important metrics, it refers to the percentage of visitors who abandon your website after visiting just one page.