This means that the content shared there should have a more text-based approach. So, to put things in order a little more, there is a very noticeable design difference between these 2 platforms and this greatly affects the nature of their use and their target audience. Instagram is the most popular medium today and it is important to understand how it differs from Facebook and how each platform can be optimally used for a successful advertising campaign that generates a lot of traffic, leads and online transactions.

Other differences worth dwelling on: Posts on Instagram have a much shorter lifespan than on Facebook- Instagram advertising is all about capturing attention in a short amount of time to create an emotional response that will lead to a conversion. This type of advertising focuses on creative content with high production value. It also relies heavily on visual content and can be seen as more of an art form than traditional marketing Special Database methods like display ads or sponsored posts. Advertising on Facebook, meanwhile, focuses more on reaching existing and potential customers through posts based on excellent “cowriting”. Instagram, unlike Facebook, does not allow sponsored posts- When a company wants to advertise on Instagram, it must pay for the ad to be published. Facebook does not have this limitation. Other differences we would like to point out are – the number of followers the account has and how much engagement its posts receive.

These factors make advertising on Instagram more expensive and make it considerably more expensive than advertising on Facebook. To post on Instagram “you need to be part of the platform” – this means you need to have an account with a verified email address, which can be difficult to achieve if you’re just starting out. Finally, the main difference between advertising on Facebook and Instagram is the type of audience each attracts – Facebook’s audience is mainly desktop users while Instagram’s audience is mainly mobile users. Instagram is a mobile application that has the potential for you to reach a lot of people through proper advertising.