Prime Videos and Netflix (apparently there’s a lot to learn from their marketing strategy yet) use the formats in a big way. Marquees, posters on scaffolding, subway stations flooded with advertising that is sometimes funny, sometimes surprising, but always striking the attention of walkers (those from the cities, not white walkers). A clear example of how a 100% digital product still uses traditional media. What can you learn as a company? Carrying out a media diffusion study is important to choose the best format for your content.

Not everything goes for everyone (this includes social networks). Final Tip: Streaming Video=Branded Content No. It is not the same, but what we want to say is that branded content has a lot to learn and should Business Email List learn from this type of streaming platform. Your communication, powerful, personalized and of quality , must be the objective for any online marketing strategy.Thus, the prices of the campaigns would be: €XXX of CPM focused on CPC, CPL, CPV In short: the programmatic system is prepared to optimize the campaign, according to the objective that you have set. Remember, if you’ve gotten lost on these terms, you should read our first article on programmatic advertising.

Beyond the banner Now let’s talk about formats. Both the advertiser and the medium specify a format for their ad to their space respectively. The main formats are: The famous banner, a graphic piece in an online advertising space. Streaming video. Audiovisual advertising within video players. It can be pre, mid or post roll, depending on the time of issue. Video out stream. Audiovisual advertising within websites, blogs, social networks. Native ads. If you want to know more, we have an interesting article about it (although it is wrong for us to say so). App ads.