Sam Walton, the founder of the Walmart supermarket chain, once said: “The goal of a company is to have customer service that is not only the best, but also legendary.” As you can see, the demands are high, but so are the rewards . And it is that, according to a recent study by IDC on 24,000 consumers from 12 countries, after having a positive customer service experience, 25% of users are encouraged to leave an opinion and 18% renew their products and services with the same company, even if it is not the cheapest option. Building customer loyalty is, therefore, a bet for the future on which to start working now.

To lend you a hand, today I want to share with you these 6 Client Heartbeat customer acquisition and loyalty strategies. Do you want to know the TOP 50 marketing strategies to launch your product ? Click here and download Fax Lists our free ebook (2022 updated edition). 6-strategies-to-attract-and-loyalty-customers The keys to attract and retain customers 1) Communicate as if you were human One of the biggest complaints about customer service is that it feels robotic and unnatural, even though the user is interacting with people and not answering machines.

It turns out that companies go out of their way to train their employees to memorize greetings, sales pitches and apologies, while customers want genuine answers. In fact, according to the aforementioned study, 83% of consumers consider that talking to a person will always be important in customer service. In addition, the more complex the problem to be solved, the greater the need for personal treatment. So when you talk to your customers, try to make the communication as “face to face” as possible. Be sure to use their names, use humor if appropriate, and be polite but natural. Showing empathy will go a long way in connecting with your customers. Do not miss any opportunity: all interactions allow you to attract and retain customers. And little by little, the repeated interactions build the relationship.