Social networks have changed our lives completely. They have changed the way we communicate with our friends, relate to other people and also the way in which consumers relate to brands and companies. Therefore, in this article I am going to explain what social networks are, what they are for and what their main benefits are. Index [ hide ] what are social networks? Definition social networks are spaces on the internet formed by communities of users who are in contact with each other due to common interests and exchange information. In spain, nearly 27 million individuals use them, with whatsapp and instagram being the two social networks with the highest frequency of use (iab spain 2021). Alfred radcliffe-brown and john barnes define them as “A social structure made up of people or entities connected and united together by some type of relationship or common interest.” it is advisable not to confuse them with the term “Social media.” social media is the set of these and other 2.0 spaces such as blogs or forums.

The appearance of social networks has made it [url=https://www.latestdatabase.com/canadian-hospitals-email-list/]Canadian Hospitals Email List[/url] possible to break the old one-way communication scheme: a company sends a message to the user and they receive it. Now communication is two-way. Now the receiver says, gives his opinion and is listened to . Thanks to social networks, consumers have a voice and the ability to influence. These tools allow the user to know what their contacts do and think, share photos, videos and documents, invite to events, contact other professionals, participate in forums, share knowledge, raise doubts… It is, therefore, an online system open and under permanent construction that brings together individuals with common characteristics who interact with each other. It was not until the beginning of the 21st century when social networks emerged. The first was friendster. Soon others appeared that achieved greater acceptance, such as myspace and facebook. Most important milestones of social networks 2002 . The first social network is born: friendster. 2003. Linkedin is created. Currently, it is the longest-running social network. 2004. Mark zuckerberg creates facebook. This year, others such as bebo, flickr or orkut, google’s first attempt at a social network, also emerged. 2005. This is the year youtube was born. 2006. Twitter, the microblogging social network, is created; and google buys youtube.

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In our country, a social network for teenagers appears: tuenti. 2007. Hashtags emerge and facebook creates fan pages and the possibility of advertising campaigns. 2008. Facebook becomes the leading network, taking this position from myspace. 2009 . It is the year that whatsapp emerges. 2010. It’s time to prioritize photography: pinterest and instagram emerge. 2011 . Year of two networks that would soon say goodbye: google+ and snapchat. 2012 . Facebook acquires instagram and in spain surpasses tuenti. In addition, this year the dating network tinder appears. 2013 . Telegram, the alternative to whatsapp, is created. 2014. Facebook buys whatsapp and tuenti stops being a social network. 2015. The possibility of broadcasting live through social networks arises thanks to periscope, which is purchased by twitter; and facebook live. 2016. Instagram creates stories, the alternative to snapchat. 2017 . Twitter eliminates the 140 characters. 2018 . Whatsapp launches whatsapp business and tik tok is created. 2019.