Tips, advising him with something special that you know he doesn’t know. To do this, having a blog in your company and doing a good content planning is what will help you best. 6.- Segment. How and when to send a Newsletter It is essential for the success of your Newsletter to take these aspects into account.  with subtlety. Instead of sending the same newsletter to 5,000 recipients, try sending one to 2,500 and make a small variation with a different subject and content to the rest.

AB tests are very helpful and will tell you the best way to make your Newsletter. About when, you will have to analyze your audience and see what is the best time to send your mailing. Broadly speaking, the best day to send a Newsletter is Tuesday first thing in the Special Database morning. But of course, you will have to see if this is valid in your business. 7.- Do not mix cold traffic and hot traffic in your mailings If you want to get new customers with your Newsletter, send your Newsletter to users who already know you and who you are and what you sell. And instead of selling, try to make sales-oriented communication , which is totally different. If, on the contrary, you want to get new visits, followers or Leads, when designing your Newsletter you must think about what problem you solve and add value.

To do this, again redirecting to your blog, where the information you want to offer is the best option. And already in your blog, use content, images or infographics or perhaps videos. 8.- Use impressive images If you write newsletters where the information you put is very visual, using impressive images is a very good option to achieve an impact on your user. Important. Never make newsletters with only images. On the one hand, the images are not loaded from the beginning in any browser.