Such as a product launch or special offer. It can be anything to a tracking number. Term (utm_term) In order to identify the keywords that are being advertised, in pay-per-click (PPC) ads, the UTM term tag is used. This can also be used to define specific keywords that are being used in SEO. For example, if you are promoting an online marketing course, the term might be “digital marketing.” Content (utm_content) If it is required to distinguish different versions of the same link, the UTM content label will be used. For example, if an ad is running in two different places , two different content tags can be used to determine which ad generated the most traffic. Platform Source (utm_source_platform) The utm_source_platform tag is the platform responsible for driving traffic to a given Analytics property (such as a shopping platform that defines budgets and targeting criteria, or a platform that manages organic traffic data). For example, Search Ads 360 or Display & Video 360. Creative format (utm_creative_format) The creative UTM parameter refers to the type of creative ; for example, display, native, video, or search.

Marketing Tactic (utm_marketing_tactic) In this case, the marketing tactic UTM parameter or label allows you to define the segmentation criteria applied to a campaign ; for example, remarketing or prospecting. Why are UTM parameters phone number list important in marketing campaignsEmail marketing KPIs are indicators that measure the behavior of your email campaigns. That is, through them you can find out how your strategy is working in relation to your objectives. These key performance indicators encompass a series of extremely important statistical data to frequently monitor and analyze the strengths and weaknesses of your campaigns. Email marketing is not only a direct and effective communication channel, but it is also one of the most measurable. For this, there are several KPIs that can be analyzed. Although it is true that some are more relevant than others, they are all related to each other and must be assessed taking into account our objectives, such as the followin.

Get to the inbox of users. Increase web traffic from email. Improve the number of conversions of the campaign. In this way, and after carrying out the pertinent checks, you will be able to evaluate the success or failure of the campaigns in relation to your set goals. INDEX OF CONTENTS The 7 Email Marketing KPIs that you need to evaluate in your campaigns 1.- Bounce rate 2.- Click rate 3.- Open rate 4.- Conversion rate 5.- Cancellation rate 6.-Reactivity rate 7.- Rate of spam complaints The 7 Email Marketing KPIs that you need to evaluate in your campaigns Once we are clear about the importance of the key performance indicators, it is time to know what are these email marketing KPIs that must be evaluated, taking into account their objectives, ways of calculating the metrics and how to improve them: MDirector statistics pane.