Shall we tell you about our methodology and syllabus for the Master in Digital Marketing + Specialization ? Are you using the correct KPIs to measure the results of your actions on social networks? Why are they so important in a social media plan? Álvaro Carmona, professor of the Analytics subject in RRSS, explains what KPIs are and which are the most used in the main networks.

Carmona defines Key Performance Indicators as key performance indicators or key performance indicators that serve to measure the success or failure of a process . For Álvaro, there are no B2B Email List predetermined KPIs for all strategies, since the value of the indicator is directly related to a goal set in advance, in this case, by the Social Media Manager of a company. “In the case of the  social media area, we must bear in mind that both the tools and the way of optimizing campaigns are constantly changing.

Once you have controlled the panels and you have perfected your know-how in the way of making and creating your campaigns, the social network implements a change of structure and therefore of algorithm, and what worked so well for you to have visibility suddenly does not contribute any value to the strategy”, affirms Carmona. This constant evolution of social networks means that the way of creating objectives and presenting results changes radically from time to time, therefore, the following points must not be forgotten when establishing KPIs: Identify what KPIs are and what they are not. Focus on a strategy. Know what data each platform provides you. Make them SMART. Next, we have summarized in this infographic the main KPIs for each social network Are you thinking of starting a business? If this is your case, you must be clear that this requires something more than an innovative idea and the desire to undertake.