Is it important to you whether your brand or company is perceived as refined or rough? Do you sell luxury products or rather utility products? Does your language convey a sense of exclusivity or are you striving to appeal to a wider audience? Differences in small things, like your font choice or site colors, can make a huge difference in how your brand is perceived. Paragraph length, formal language, average word count per sentence, logo design – the list goes on and just one element can be enough to completely change the perception of your brand in your audience’s mind. WHEN IT’S WRONG, HOW TO FIX IT? Once your branding strategy is established, you need to keep it up to date.

If there’s a gap between the message you wanted to send and the message your audience received, we’ll help you close it in the following ways: A CLEAR MESSAGE BASED ON YOUR AUDIENCE AND YOUR OBJECTIVES It depends on solid Canada Email List audience research. We adapt brand content (whether graphic, written or in other media) to share your story. BRAND CONSISTENCY (THE HOLY GRAIL) Brand inconsistency is the number one cause of mistaken identity in brand perception. When your business presents itself in a different or contradictory way, not only do you alienate a subset of your audience, but even genuine messaging feels contrived. BRAND PERSISTENCE Branding isn’t something you do once.

The whole image of Pepsi is to be “new” and “current”, but if they loosened their updates, they would seem all the more outdated because of their history. Your brand message may evolve as your business grows, but the important thing is that you keep generating new content. As we like to say, content is king. If you need more information, do not hesitate to contact our digital marketing agency.HOW PINTEREST GROWS YOUR BUSINESS Pinterest can help grow your business by driving traffic to your website.