Marketing in the . era that began to focus on customer centricity (Customer Centric) to create customer satisfaction. because there are more players in the market Therefore, having to build relationships with consumers, starting with CRM, CEM, which is the starting point of Experiential Marketing and starting with Product Customization. to suit each consumer group Entering the . era of marketing that focuses on spirit (Spiritual), focusing on branding more than just selling products. Start to create sustainability.

There are various partnership marketing, focusing seo expate bd on building a network. Marketing in the . era is a combination of everything, both online and offline, in which every part must be involv. (Collaboration) together to create (Co-Creation) and full use of technology In fact, creating experience Has exist since the earliest times but the intensity of experience is different market competitors The complexity of consumer behavior and all elements of technology affect different experiences of consumers.

Therefore, making a difference in the consumer experience (Customer Experience) will become a deciding factor for the survival of the business in the future. challenges in the digital age We live in an era that can be call % digital where everything is done through a platform that is convenient and fast, whether it is a mobile phone, tablet, computer, becoming a digital experience (Digital Experience). What type of mia are you open to? through any channel, at any time, content, and how they like We live in an era where consumer behavior is changing rapidly. And there is a complexity that cannot be divid superficially. But it is necessary to know the in-depth details of daily living behavior. There are many different platforms and mia in the world. Each consumer does not use just one mobile phone.