As well as threats, such as the coming war. Elements of marketing strategy – competition analysis If you want to create an effective marketing strategy, you need to conduct an in-depth competition analysis.These elements of your marketing strategy will give you a clear picture of your position in the market. The first step is to figure out who your competition actually is. Find all companies that sell similar products, services or fulfill the same need.

Analyze competitors’ products, their strategies, social media presence, website, how they build their brand, etc. The better you identify your competitors, the easier it will be for you to recognize the opportunities and opportunities photo editor in the market. It will be helpful to categorize competitors into groups of the first-class and those less important. Thanks to this, you will know which ones you should focus on in your analysis. If you use competition analysis in your strategy, you can gain a real advantage on the market. Marketing communication channels.

When you already know your target group, you have set marketing goals, you have analyzed the competition – the next elements of the marketing strategy will concern specific marketing communication channels. That is, what platforms will you use for your marketing activities. These can be digital channels, such as: social media , applications, e-mail, Google Ads, TV ads, as well as offline, outdoor campaigns , leaflets, brochures, catalogs. There are a lot of communication channels, and new and modernized types are created every year. To choose the right one, think about where your customers are and develop your business there.