Marketing metrics are the quantitative measurements marketers use to assess the performance and impact of their marketing efforts. By tracking and analyzing these metrics, brands can gain insight into the effectiveness of their marketing strategies, while identifying areas for improvement, and making data-driven decisions to drive growth and increase the overall ROI. The Need-to-Know Metrics Marketing metrics encompass a wide range of key performance indicators (KPIs) that help evaluate various Buy Cell Phone Number List  aspects of marketing activities. There are well over a dozen email marketing metrics to track, but we’ll cover only some of the most fundamental here. Open rate An email open rate is the total percentage of subscribers that took the time to click and open your email campaign. The following formula can help you find this percentage: Open rate = (emails opened ÷ emails delivered) × 100 Click-through rate (CTR) An email click-through rate is how many people clicked on a given call-to-action, hyperlink image or video within a particular email.

The different types of data First-party data Brands collect first-party data directly from the customer, usually during sales or form completions; this type of data can include past purchases, mailing addresses, product preferences and dates of birth. Since it comes directly from the source, it provides valuable insights into how a customer interacts with your brand and how their behaviors change over time. Second-party data Second-party data is another organization’s first-party data. Second-party data is shared and not sold between two trusted companies, and then blended with first-party data to target known and unknown audiences. Third-party data Instant branded emails Instant branded emails With our template builder, you can make branded emails and then send them. It’s that easy. Learn More Vendors typically collect third-party data, which is then purchased by brands. This type of data can include any number of personal or anonymized data points, such as information on demographics and online activity that can provide inferences about a consumer’s interests and preferences.