A good campaign knows how to include all these areas. However, it is a mistake to believe that only companies with great resources can create a good digital presence. You must keep in mind that it is not necessary for you to use each and every digital platform you can find. Nor should you be present in all existing social networks. You can use one or several channels and gain visibility, capture leads or build loyalty. For example, take a look at the two Charity:water landings that you can find at the beginning of the post. They will help you understand how you can achieve good results without the need for impressive campaigns. The first website stands out for its design’s simplicity, and also because of its adaptation to the latest trends.

The visual contents are the WhatsApp Mobile Number List correct ones, and it uses large images and videos. That is, it seeks to create an experience to appeal to emotions more easily. On the other hand, the copies are short and clear. At a first glance, any user can understand that the problem the organization is trying to solve is the access to water. Once the user reaches the “Why water” section, he finds a more than convincing justification that explains the work of the organization. Would you like to know more campaigns? Examples of NGO marketing campaigns that will inspire you 1.- Homeless Fonts Do you know what other element is essential in the best examples of NGO campaigns? You should consider it as soon as possible, because it is what hooks the audience. It is storytelling.

Many of the campaigns that you will learn about today have been able to present stories that are really captivating, such as this one from Fundación Arrels. If you watch the video, it is easy to understand the subject. The whole short film is aimed at reminding you that there are still many homeless people and at stressing the need of all persons to be taken into account. The organization uses typography as a resource. That is, each human being has a unique and personal font. This concept is used to raise funds in an original way. The plot revolves around the protagonists’ stories. They talk about what their life is like now, without mentioning the past. They tell us how they feel and how they live on the streets.