SEO, display advertising, etc), engagement simply means clicking on what the marketer wants to be clicked on. By simply paying attention to something in any form, a relationship has begun to form between the user and the brand. Or at least that’s the idea. In general, marketers have taken this idea to the extreme by including muting an ad or expanding a tweet (as well as many other seemingly inconsequential actions) as Job Function Email List valuable interactions. what is engagement in marketing How to measure engagement? Comments, shares and likes on social media platforms Brands use social media to showcase their products and services.

The type of response your posts receive can be a good indicator of the success of your customer engagement strategy. Likes, shares, and comments on posts aren’t just numbers. They can help you gauge the general sentiment around your brand. Also, keep in mind that the type of feedback you receive also makes a difference, not just the number of them. If you get positive feedback, you should consider it a plus for your customer engagement strategy.

You can also use these metrics to compare your share to your close competitors. Until a couple of years ago, even the number of followers was an important factor in measuring engagement. However, with the increase in fake followers, it is no longer a decisive metric. Downloads and use of applications Mobile commerce is booming and is a crucial medium for shoppers.