The bounce rate or the rate of leaving the home page is a term used in the analysis of web traffic, i.e. website visits . The bounce rate of a web page is an indicator of the percentage of visitors who, after visiting the home page of a given web address, leave it without further interaction. So, they leave the page after visiting only one page without staying on the website. The best comparison for this is if, for example, you would look at the front page of a magazine or catalog, but you wouldn’t look at any of the pages inside the magazine or catalog. According to Google Analytics , a visitor has interacted with a website if they have visited at least one additional page. The percentage of website abandonment represents the number of visitors who, after visiting only one page, do not take any other action on the page, i.e. leave that page without visiting a single link, filling out a single form, or making a purchase.

This rate is expressed as a percentage and represents the share of visits to one page in the total number of visits. How to calculate bounce rate? The bounce rate is calculated by dividing the total number of visits to a page by the total number of visits to the website. For example, if a website’s homepage receives 100 visitors during the month, and 50 of those visitors leave the website after viewing the Industry Email List homepage without going to any other page, then the bounce rate of the homepage would be 50%. Bounce rate vs. exit rate Bounce rate and exit rate measure similar things, visitor behavior specifically related to how they leave a website. Thus, the bounce rate measures the percentage of visitors who leave the website before interacting with the page in any way. Bounce rate provides information about specific pages within a website.

It measures the percentage of visitors who leave a site after viewing a particular page, regardless of how many pages they visited earlier in that session. If visitors from the home page frequently visit the subscription page and then leave without taking a subscription action, then that page has a high bounce rate. But this does not affect the bounce rate, given that the visitors visited more pages, that is, they had a certain interaction with the page. SIGNIFICANCE OF REJECTION RATE In addition to direct visits and time spent on the page, the bounce rate is one of the most important factors in the ranking of the page in the search results. Bounce rate is used to determine the effectiveness of a homepage in generating visitor interest. An effective website should have a low bounce rate. Therefore, it should encourage a longer stay on the page and engage visitors more permanently. A home page with a low bounce rate means that the site is effective in getting visitors to view more pages and continue browsing other pages on the site. A lower bounce rate means a higher conversion rate .