Email bounce rate report inside the GetResponse Email Analytics dashboard. 9. Use a scoring system to gauge engagement When you use a scoring system to gauge the engagement of each subscriber on your email list, you’ll be able to measure their engagement rates. If your email marketing software lets you do this, it’s a goldmine. For instance, in GetResponse, you can allocate individual scores (say, 10 points) to each contact or subscriber that performs certain functions. In the same way, you can deduct points from their engagement scores when they don’t take certain actions set by you. Adding and removing scoring points based on contact activity in Marketing Automation.

Adding and removing scoring points based on contact activity in Marketing Automation. So higher scores equal healthier and happier B2B Email List subscribers or customers. And when you combine a scoring system with automation workflows, you can: Assign points to selected activities and behaviors. Assign points to users with particular attributes (e.g., not using a free email domain) Build reward programs for the most valuable subscribers. Use scores reflecting engagement and value as you refine individual subscriber profiles. Create early warning systems to trigger the result of declining engagement.

Send personalized email sequences based on your scoring system Assuming you’ve set your email software to give subscribers ten points for each activity they perform, you can trigger certain emails to be sent to them since they’re engaged and responding to your campaigns. For instance, you can set up a scenario like this in your email automation software: Marketing automation workflow with three follow ups checking if the user visited the check out page. Marketing automation workflow with three follow ups checking if the user visited the check out page When a subscriber gets at least 40 scoring points > send them an email persuading them to buy your online course.