Next, we’ll tie a knot around channels that aren’t actually digital marketing channels, with two channels your marketing can’t live without. You do not understand ? You won’t be anymore if you read this article! DIGITAL MARKETING CHANNELS IT ALL STARTS WITH RESEARCH This category includes several different types of tools. Simply put, it encompasses the ways in which your site or brand can show up in search engine results pages (SERPs) when someone searches for a relevant term.

These terms can be trademarks, such as your company name, or relevant keywords relating to your business or the content you post. Each content page, including your home page, landing pages, product pages, etc., will receive metadata including titles and descriptions. Images will also have metadata. So be sure to write copy that aligns with your brand message. Meta descriptions are like blog posts Job Function Email Database compressed into less than 150 characters. They should be written with the same tone and purpose as the content they describe. The search channel also includes content snippets. These are snippets of your content that a search engine can pick up and present in their entirety, usually to answer a question, provide a recipe, list, or other quick information. You can’t always control them, but following Schema. HTML markup patterns can usually give your pages a boost.

Facebook, Twitter, Instagram and the rest of your social media presence gives your brand the opportunity to engage directly with your audience in an interactive and engaging way. These social media platforms host an ongoing dialogue that helps grow your audience through comments, tags, shares, and more. A strong social presence lends credibility to your brand, and frequent posts help evolve your brand message. ADVERTISE FOR A QUICK FIX Another way to take direct control of how your pages appear in search results is to run paid ads, through Google Ads or a similar advertising platform.