You may also find this as “Target Market”. Once you have your objectives and your audience, you must think about the most appropriate channels. First of all, it is important that you define if you are willing to invest money in advertising or if, on the contrary, you prefer to develop an unpaid strategy. Within this second option, there are many things you can do: optimize your SEO, email marketing, presence in social networks, among others. You are almost ready to launch your campaign! The next step is to execute the actions you have planned. However, it doesn’t end there.

Once launched, you must measure and see how your campaign performs. This phase may seem the most boring, but it is  USA Phone Number List undoubtedly the most important. Depending on the users’ behavior, you must correct or validate what you have projected. In a way, you can think of a marketing strategy as a scientific discovery: first you make a hypothesis, then you carry it out and according to the result you draw conclusions and adjust. 4) Discover the essential metrics At this point, we would like to introduce you to the 7 most important metrics in digital marketing. And it’s not us saying it. It comes from a true marketing guru like Neil Patel: Traffic: the number of visitors to your website over a period of time.

Your SERP ranking: the purpose of this metric is to measure on which search engine page your site appears. Keep in mind: Considering that 80% of searches worldwide are through Google and that 90% of people do not go beyond the first page of results, it is vital that you focus your efforts on positioning yourself there. Time spent on site: how much time users spend on average browsing your site. Make sure you have an attractive and easily accessible site so that visitors do not abandon it soon after entering. Pages per visit: number of pages on your site that a user has viewed in a single session. This metric demonstrates what information is valuable within your website.